Land Multiple Consulting Offers
Complete, step-by-step case interview course.
Save yourself hundreds of hours.
These 15 McKinsey interview questions make up over 95% of the questions you could possibly get asked in your McKinsey first round interviews or McKinsey final round interviews.
I’m a former MBB interviewer and in this article, I’ll walk you through the 15 most commonly asked McKinsey interview questions and teach you how to answer each of them step-by-step.
Before we get started, if you’re feeling uncomfortable with McKinsey case interviews, I highly recommend going through our step-by-step case interview course. These insider strategies have helped thousands of students get 3x better at case interviews in as little as a week.
This McKinsey interview question might be asked at the beginning of the interview, making it important to answer it well and create a strong first impression.
McKinsey interviewers ask this question to gain insight into two key areas:
To craft an outstanding answer, follow this approach:
Example:
I am a marketing and strategy professional with over five years of experience in media and e-commerce.
Most recently, I worked at Activision Blizzard, where I led social media marketing efforts. I spearheaded campaigns that generated over $1 million in sales and developed a marketing strategy that reduced customer acquisition costs by 15%.
Before that, I spent three years at LinkedIn on the ads team, where I conducted customer surveys and focus groups to identify key pain points for ad buyers. This research led to the launch of over 50 targeted email campaigns, increasing conversion rates by 25%.
With my background in data-driven marketing and strategic planning, I believe I would be a strong fit for McKinsey’s Marketing and Sales practice.
All McKinsey interviews include a Personal Experience Interview (PEI). This McKinsey interview question is a critical part of the McKinsey interview process. It is designed to assess how candidates demonstrate key leadership and interpersonal skills in real-world situations.
One of the most important dimensions of the PEI is personal impact, which evaluates your ability to influence others, drive change, and navigate challenges effectively.
McKinsey values consultants who can persuade stakeholders, align teams, and drive meaningful change. Interviewers will ask for examples where you influenced a decision, changed someone’s mind, or navigated conflicting opinions to achieve a positive outcome.
To succeed in this part of the interview, you should:
Here are some common personal impact PEI questions you may encounter in your McKinsey interview:
Another key dimension of McKinsey’s Personal Experience Interview is entrepreneurial drive. Interviewers seek candidates who are proactive, resilient, and results-oriented in asking this McKinsey interview question.
They want people who take initiative, push through challenges, and create impact even in uncertain or high-pressure situations.
Entrepreneurial drive is not just about starting a business. It’s about demonstrating perseverance, resourcefulness, and the ability to achieve ambitious goals despite obstacles.
In this part of the interview, McKinsey wants to see that you:
Here are some common entrepreneurial drive PEI questions you might encounter:
The next key dimension of McKinsey’s Personal Experience Interview is inclusive leadership.
Beyond just managing teams, McKinsey looks for candidates who can foster collaboration, bring out the best in diverse groups, and create an environment where everyone feels heard and valued.
Inclusive leadership is about your ability to lead diverse teams effectively, navigate different perspectives, and ensure that all voices contribute to the solution.
By asking this McKinsey interview question, interviewers want to see that you:
Examples of inclusive leadership PEI questions include:
The final key dimension of McKinsey’s Personal Experience Interview is courageous change. This McKinsey interview question assesses your ability to take bold actions in uncertain or challenging situations.
McKinsey looks for individuals who drive meaningful change, challenge the status quo, and demonstrate resilience in the face of obstacles.
McKinsey consultants often operate in high-stakes environments where they must make tough decisions and influence organizations to embrace change. In this part of the interview, McKinsey wants to see that you:
Here are some common courageous change PEI questions you might encounter:
Among McKinsey interview questions, profitability cases are the most common type of case interview. These cases require you to analyze a company’s financial performance and determine how to improve its profitability.
There are two step to solve a profitability case.
First, determine the root cause of the profit decline. Since profit = revenue – costs, you need to analyze whether the drop in profitability is due to declining revenues, rising costs, or both.
If revenue has fallen, is it due to a decrease in price or a decline in quantity sold?
If quantity sold is the issue, is the decline concentrated in a specific product line, geography, or customer segment?
If costs have increased, break them down into fixed costs and variable costs to identify which is driving the problem.
Next, once you've pinpointed the numerical driver of the profit decline, you need to explore the underlying business factors contributing to the issue.
This typically involves analyzing customers, competitors, and the market.
By following this structured approach, you’ll be able to logically diagnose the issue and propose targeted solutions to restore profitability.
Among McKinsey interview questions, market entry cases are the second most common type of case interview. These cases require you to determine whether a company should expand into a new market.
To recommend entering a new market, four key conditions should ideally be met:
By following this structured approach, you can logically assess whether market entry is a smart strategic move.
Growth strategy case interviews test your ability to identify opportunities for business expansion and create actionable strategies. These are another common type of McKinsey interview question.
These cases often involve market expansion, product diversification, or other strategic initiatives. Examples of growth strategy cases include:
Merger and acquisition (M&A) cases are another common type of McKinsey interview question. These cases require you to determine whether a company or a private equity firm should acquire another company.
For these cases, it’s important to first understand the motivation behind an acquisition.
To recommend an acquisition, four key conditions should ideally be met:
By systematically evaluating these factors, you can determine whether an acquisition is a smart strategic move.
New product cases are another common type of McKinsey interview question. These cases require you to determine whether a company should develop and launch a new product.
They are similar to market entry cases but focus specifically on product development and commercialization.
To recommend launching a new product, four critical conditions should ideally be met:
By systematically evaluating these factors, you can determine whether launching the new product is a smart strategic decision.
Pricing cases are another common type of McKinsey interview question. These cases require you to determine the optimal price for a product or service.
To solve a pricing case, you should be familiar with three primary pricing approaches:
Cost-based pricing establishes the minimum price required to avoid losing money.
Value-based pricing sets the upper limit, what customers are willing to pay based on perceived benefits.
Competition-based pricing helps position the price within the market by balancing affordability with competitive positioning.
By combining these three approaches, you can determine a pricing strategy that maximizes profitability while remaining attractive to customers.
Operations case interviews test your ability to improve a company’s efficiency and effectiveness. These cases require analyzing processes, identifying bottlenecks, and proposing solutions to optimize performance.
Examples of these types of McKinsey interview questions include:
To succeed in these cases, focus on breaking down operational workflows, identifying inefficiencies, and recommending data-driven, practical solutions.
McKinsey interviewers often ask why you are interested in working at their specific firm to assess whether your interest is genuine.
Before extending job offers, McKinsey wants to ensure that candidates are truly invested in their company and have a strong likelihood of accepting an offer. Hiring candidates who see the firm as a backup option is a costly mistake, leading to wasted resources.
To answer this McKinsey interview question effectively, you need to demonstrate that McKinsey is your top choice and clearly articulate why.
Structure your response as follows:
Example:
McKinsey is my top-choice consulting firm for three key reasons.
First, I am passionate about the government and education sectors, and McKinsey is the industry leader in these areas. The firm’s deep expertise and strong client relationships provide an unparalleled learning opportunity for me.
Second, McKinsey’s global staffing model excites me. The chance to work with diverse teams across different regions aligns perfectly with my desire to collaborate with and learn from top talent worldwide.
Third, many of my mentors—whom I deeply respect—have worked at McKinsey. Their positive experiences and strong endorsements have reinforced my belief that McKinsey is the best place to develop my skills and advance my career.
For these reasons, I am confident that McKinsey is the firm that best fits my professional aspirations.
Consulting is a demanding career, and many consultants leave before completing their first year. For McKinsey, hiring and training someone only to see them depart within months is a significant drain on resources.
The “why consulting?” interview question is designed to assess both your understanding of and enthusiasm for the role.
This McKinsey interview question evaluates two key factors:
To craft a strong response, structure your answer as follows:
Example:
Consulting is my top career choice for three key reasons.
First, I want to make a meaningful impact by working with executives at leading companies to solve their most complex business challenges. The opportunity to drive real change excites and motivates me.
Second, I am deeply interested in the energy sector, having worked at ExxonMobil. Consulting offers a unique opportunity to deepen my expertise in this field while also developing critical business and analytical skills that will shape my future career.
Third, I thrive in team-based environments and enjoy working alongside bright, driven individuals. I look forward to building strong professional relationships and learning from my colleagues.
At this point in my career, no other path aligns better with my professional goals and aspirations than consulting.
Almost all McKinsey interviews end with the interviewer giving you a chance to ask questions. This is a McKinsey interview question that can definitely be prepared for in advance.
This is a valuable opportunity to leave a lasting, positive impression and further demonstrate your enthusiasm for both consulting and the firm.
Asking well-thought-out questions can help you build rapport with the interviewer and make you more memorable. Conversely, asking weak or generic questions may leave little impact or a negative impression.
To make the most of this opportunity, prepare a few insightful and meaningful questions in advance. Examples of strong questions to ask:
By asking thoughtful questions, you can leave the interviewer with a strong final impression and gain valuable insights about the role and company.
Land Your Dream Consulting Job
Here are the resources we recommend to land a consulting offer:
For help landing consulting interviews
For help passing case interviews
For help passing consulting behavioral & fit interviews